IR Magazine recently published a Global Investor Relations Study on the use of multimedia in IR communications. The research focuses on the four main multimedia formats used in IR communications: audio webcasts, video webcasts, corporate video and infographics. The results of survey questions answered by 797 respondents analyzes the findings globally, by region and market cap.
-Audio webcasts are the most used and considered the most useful multimedia format for IR.
-Corporate video and infographics have seen the greatest growth in use over the past three years.
-Webcasts are primarily used for results presentations. Use of corporate video and infographics is more varied, including corporate publishing, presentations and investor events.
-IR practitioners see video as a way of personalizing the company for investors and bringing the company’s operations to life.
-Almost a third of IR practitioners have received feedback from investors about their use of multimedia.